Pietro Ferrero ran the company with his brother, Giovanni Italian chocolate tycoon Pietro Ferrero has died in an accident in South Africa, a spokesman for his company has said.
Details of the accident have not yet been made clear.
Mr Ferrero was joint chief executive of the Ferrero group, which owns Nutella and Kinder.
The Italian newspaper Corriere della Serra reported that Mr Ferrero, 48, who was married with three children, had been in South Africa for work.
It quoted a spokesman for the Ferrero group as saying: "We currently have fragmented news; the exact events are not known."
Mr Ferrero ran the confectionery group with his brother, Giovanni.
Their 85-year-old father Michele - who is Italy's richest man - turned the company into a global giant of the confectionery industry.
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Source: http://www.bbc.co.uk/go/rss/int/news/-/news/world-africa-13122520
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